The 'Are we the baddies?' meme comes from the premiere episode of the British sketch comedy series 'That Mitchell and Webb Look,' which aired in 2006. In the sketch, two Nazi SS officers named Hans and Klaus are sitting in a bunker when they notice the 'Totenkopf' (Death's Head) symbols on their uniforms. Klaus, played by David Mitchell, has a sudden epiphany and asks the titular question. Online, the meme is used to highlight hypocrisy or the moment someone realizes they are on the wrong side of an argument, a trend, or a historical event.