The 'Are We the Baddies?' meme originated from a sketch in the British comedy series 'That Mitchell and Webb Look,' which aired in 2006. In the scene, two SS soldiers, played by David Mitchell and Robert Webb, notice the 'death's head' skulls on their caps and begin to question their side's morality. The quote 'Hans... are we the baddies?' has since become a universal shorthand for that sudden, uncomfortable moment of self-awareness when a group or individual realizes they might actually be the antagonist in a situation. It is widely used in politics, gaming, and corporate culture to highlight hypocrisy or unintentional villainy.