The 'Apeshit' meme originates from the 2018 music video by The Carters (Beyoncé and JAY-Z), filmed inside the Louvre Museum in Paris. The most iconic shot features the couple standing stoically in front of Leonardo da Vinci's Mona Lisa, wearing coordinated pastel suits. Internet users immediately turned the scene into a template for 'big flexes,' comparing their everyday lives to high art or using the couple's deadpan expressions to react to absurd situations. It represents a peak level of confidence, cultural dominance, and the blending of modern pop culture with historical prestige.