The Beyonce Illuminati Sign meme stems from the frequent use of the diamond or triangle hand gesture by the superstar, most notably during her 2013 Super Bowl halftime performance. While the sign is a hallmark of the Roc-A-Fella Records label founded by Jay-Z, internet theorists quickly associated it with the Illuminati, sparking endless rumors about secret societies in the music industry. As a meme, it is used to mock the absurdity of celebrity conspiracy theories or to jokingly suggest someone has been 'initiated' into a powerful group. Its longevity is fueled by Beyonce's immense cultural influence and the internet's obsession with hidden symbolism.