The Niggas In Paris meme is derived from the hit 2011 single by Kanye West and Jay-Z from their collaborative album, Watch the Throne. While the song itself is a cultural phenomenon, the meme specifically focuses on the dialogue sample from the 2007 film Blades of Glory, where Will Ferrell's character says, 'No one knows what it means, but it's provocative... it gets the people going!' This phrase has become a go-to reaction for things that are confusing, nonsensical, or avant-garde yet undeniably exciting. Internet users often pair the lyrics or the movie quote with photos of the duo performing or abstract imagery to highlight moments of high-energy confusion in pop culture and daily life.