The controversy surrounding Adam22 (Adam Grandmaison) and his wife, Lena the Plug, erupted in mid-2023 when the couple announced that Lena would be filming an adult scene with another man, Jason Luv. As the host of the No Jumper podcast, Adam22 had long discussed their open relationship, but the specific pairing with Jason Luv sparked an unprecedented wave of backlash and mockery across social media platforms like X (Twitter) and TikTok. The meme culture surrounding the event primarily focused on labeling Adam22 a cuck and analyzing his seemingly awkward defense of the decision in various interviews. It quickly became a symbol of modern relationship discourse, internet clout-chasing, and the boundaries of the adult entertainment industry, with users often using screenshots of Adam's facial expressions to represent regret, forced acceptance, or public humiliation.