The Adam Levine Cheating Scandal memes emerged in September 2022 after Instagram model Sumner Stroh shared screenshots of flirtatious direct messages allegedly sent by the Maroon 5 frontman. The internet quickly latched onto Levine's hyperbolic and awkward phrasing, particularly lines like 'That body of yours is absurd' and 'Holy fucking fuck.' These screenshots became a versatile template for parodying over-the-top reactions or cringey romantic advances. Users often replace the original images or text to apply Levine’s intense energy to mundane situations, like seeing a well-cooked meal, a new tech gadget, or a relatable daily struggle.