The 'Leafy’s Pokimane Boyfriend Leak' meme originated in July 2020 when YouTuber LeafyIsHere released a video titled 'Content Radio - Pokimane,' where he presented evidence suggesting the streamer had a secret boyfriend. This sparked a massive internet firestorm, focusing on the concept of 'simps' and the parasocial relationships between Twitch streamers and their audience. The meme usually features a screenshot from Leafy's video or his iconic lizard avatar and is used to mock obsessed fanbases, comment on streamer scandals, or ironically reference the era of 'Content Radio' that eventually led to Leafy’s permanent ban from YouTube.