The 24 Karat Gold Labubu, often associated with the viral 'La Bew Bew' audio trend, stems from the massive global craze surrounding Pop Mart’s 'The Monsters' collection. Created by artist Kasing Lung, Labubu became a status symbol after being spotted with celebrities like Lisa from Blackpink, leading to a surge in demand for rare and luxury editions. The '24 Karat' and 'La Bew Bew' variations specifically lean into the irony of high-end toy collecting and the phonetic humor of the character's name in viral social media clips. This meme is frequently used to represent extreme wealth, the thrill of 'blind box' unboxings, or the absurdity of luxury hype culture within the designer toy community.