The 'You're Not That Guy, Pal' meme stems from a viral video uploaded in 2021 featuring an intense exchange between two individuals at a gas station. In the clip, a man in a red shirt delivers a calm yet devastating verbal takedown to another man who is acting aggressively, telling him, 'You're not that guy, pal. Trust me, you're not that guy.' The phrase instantly became a social media sensation, used to deflate egos and mock those exhibiting 'main character syndrome.' It has since evolved into a versatile template for situations where someone is pretending to be more important, skilled, or tough than they actually are, often paired with humorous subversions of expectation.