The 'You Look Lonely' meme originates from a pivotal scene in the 2017 sci-fi film Blade Runner 2049, featuring Officer K (Ryan Gosling) staring up at a massive, holographic advertisement of Joi (Ana de Armas). In the scene, the hologram tells K, 'You look lonely... I can fix that,' highlighting the character's isolation and the artificial nature of his companionship. On the internet, the scene became a symbol of existential dread, 'literally me' culture, and ironical loneliness. It is widely used across platforms like TikTok and X, often accompanied by synthwave music or edited to represent a person being tempted by a delusion, a specific video game, or a relatable but fleeting moment of comfort.