Originating from the Season 8 episode of Family Guy titled 'Quagmire's Dad,' this meme features Meg Griffin expressing her frustration at Peter, Lois, and Chris, stating, 'You guys always act like you're better than me.' The humor stems from the family's silent, sophisticated, and dismissive reaction. Since becoming a viral template around 2018, it has been used to compare competing brands, subcultures, or personal life situations where one party feels unfairly looked down upon by a group of 'elites.' It is the ultimate template for portraying the 'black sheep' or the underdog in any given scenario.