The Family Guy Effect describes a meta-commentary on modern content consumption, specifically how short-form videos on platforms like TikTok often pair Family Guy clips with unrelated mobile gameplay to maintain viewer engagement. This phenomenon evolved into the 'Family Guy Pipeline' or 'Brain Rot' aesthetic, where images of a staring Peter Griffin represent the exhaustion of digital overstimulation. Users utilize this template to poke fun at their own shortened attention spans or the absurdity of needing constant background noise. It has become a staple in zoomer humor to highlight how the show's cutaway format perfectly mirrors the fragmented nature of the modern internet.