The 'You Didn't Build That' meme stems from a speech delivered by President Barack Obama in July 2012 during a campaign event in Roanoke, Virginia. While Obama was discussing the importance of government-funded infrastructure and education in supporting private enterprise, the specific phrase 'you didn't build that' was isolated by political opponents to argue he was downplaying individual achievement. The phrase quickly went viral, becoming a staple of political discourse and internet humor. Today, the template is used both to parody political messaging and to make light of situations where credit for success is being debated or ironically claimed by those who didn't contribute to the effort.