The 'You Did Not Eat That' meme gained massive popularity through an Instagram account of the same name, which curated photos of fashion bloggers and influencers posing with decadent, high-calorie foods they seemingly had no intention of consuming. The meme serves as a satirical commentary on the curated perfection of social media culture and the thin privilege often associated with the fitness and fashion industries. It is widely used to poke fun at clearly staged candid moments where the food is merely a prop for aesthetic purposes rather than sustenance. Today, users apply the template to any situation involving suspicious claims or performative behavior.