The 'X Is So Hot Right Now' meme originates from the 2001 cult classic comedy film Zoolander, featuring the flamboyant fashion mogul Jacobim Mugatu, played by Will Ferrell. In a moment of sheer frustration and obsession, Mugatu remarks on the sudden rise of the rival model Hansel, stating, 'Hansel... he's so hot right now.' Since its debut, the scene has become the internet's go-to reaction for pointing out sudden spikes in popularity, whether it's a new technology, a specific financial asset, or a fleeting pop culture moment. Users typically replace 'Hansel' with whatever is currently dominating the news cycle or social media trends, often using the template to mock the fleeting and sometimes irrational nature of internet hype.