Wyatt Koch’s Shirt Video went viral in late 2017 after a promotional clip for his fashion line, Wyatt Ingraham, resurfaced. In the video, Wyatt, the son of billionaire Bill Koch, showcases his 'bold' and often garish shirt designs while explaining their versatility for the office or a disco. The internet quickly latched onto the absurdly expensive and eccentric patterns, using the template to satirize out-of-touch wealth and questionable aesthetic choices. It remains a go-to meme for situations where someone presents something objectively bizarre as high-end or universally appropriate.