The Woody Harrelson Reddit AMA is widely considered one of the biggest public relations disasters in internet history. During a 2012 'Ask Me Anything' session to promote his film 'Rampart', Harrelson (or his representative) famously refused to answer personal questions, repeatedly insisting that the audience keep the conversation focused on the movie. This birthed the iconic catchphrase 'Let's keep the focus on Rampart,' which became shorthand for any situation where a person or brand dismisses legitimate concerns to push a specific agenda. The meme is frequently used to mock corporate deflection, poor communication, and moments of extreme tone-deafness in public forums.