The #AskThicke meme originates from a 2014 promotional campaign by VH1 intended to market Robin Thicke’s album, 'Paula.' Meant to be a standard Twitter Q&A, the hashtag was immediately hijacked by critics who used it to confront Thicke about the controversial lyrics of 'Blurred Lines,' his public attempts to win back his ex-wife, and his general public image at the time. Instead of fan questions, the feed was flooded with savage jokes and pointed accusations, turning the campaign into one of the most cited examples of a social media PR disaster. Today, the meme is used to represent moments when a brand or celebrity's attempt at engagement goes hilariously wrong or to mock someone who invites public feedback without considering their reputation.