The 'Why Mafia Isn't an Aesthetic' meme, colloquially known as 'I Cooka Da Pizza,' originated from a TikTok video where a creator attempted to explain the historical weight and harm of the Italian Mafia to discourage its use as a fashion or lifestyle trend. However, the internet responded by parodying the video's earnest tone with exaggerated Italian stereotypes. The phrase 'I cooka da pizza' became the primary punchline, effectively turning a serious lecture into an absurd, nonsensical catchphrase. It is frequently used to mock individuals who take themselves too seriously or to subvert dramatic social commentary with unexpected, low-brow humor.