The 'Why Did You Redeem It' meme originates from a viral scambaiting video where a fraudulent tech support agent suffers a massive breakdown after believing a victim has redeemed a Google Play gift card instead of giving them the code. The scammer's high-pitched screaming and repeated pleas of 'No, ma'am!' became an instant hit for its sheer absurdity and the poetic justice of a scammer losing their prize. It is widely used to represent situations where someone makes a panicked, irreversible mistake or to mock people who are overly desperate for control. The meme perfectly captures the 'pure rage' aesthetic often found in scambaiting content from creators like Kitboga and Pierogi.