The 'Why Are You Gay?' meme originates from a 2012 interview on Uganda's NBS TV, featuring host Simon Kaggwa Njala and LGBT rights activist Pepe Julian Onziema. The segment gained massive internet fame years later due to the host's blunt, confrontational opening question and the ensuing linguistic confusion regarding sexual identity. Users typically employ this template to mock situations involving misplaced accusations, total confusion, or ironic interrogation. The meme's lasting appeal lies in the deadpan delivery of the interview participants and the sheer absurdity of the dialogue, making it a versatile tool for reaction-based humor across social media.