The 'Vzhukh' (or Whoosh) meme features a grumpy-looking white cat wearing a blue wizard hat and holding a magic wand. The image is an edited version of an original photo of a man holding his cat, which first gained massive popularity on the Russian social network VK in late 2016. The word 'Вжух' is an onomatopoeia for the sound of a magic wand being waved. It is used to represent an instant, magical, and often sarcastic transformation or solution to a problem. The meme typically follows a format where the cat casts a spell to make something happen immediately, ranging from 'Whoosh, and you're a billionaire' to more mundane or ironic everyday situations.