The 'Who Woulge' meme originated from a surreal Tumblr post featuring a flat-faced cat and the nonsensical question 'Who Woulge?'. This evolved into a niche internet phenomenon centered around bizarre, made-up words and absurd comparisons, most notably between 'The Woulge' and 'Schmig'. The humor lies in its total lack of context and the use of linguistic distortion to create a sense of whimsical confusion. It is widely used in shitposting communities to celebrate the absurdity of internet culture, often paired with images of distorted or unique-looking animals to emphasize the 'woulge' aesthetic.