The 'Who Needs Feminism?' meme originated from a 2012 Tumblr campaign started by students at Duke University, where individuals held whiteboards explaining their personal reasons for supporting gender equality. While the project began as a sincere social media movement, it quickly became a viral meme template used for both genuine political expression and heavy-handed satire. The format typically features a person holding a sign, with the text modified to include everything from serious social critiques to absurd, surreal jokes. Today, it remains a staple of internet discourse, frequently utilized to highlight double standards or to poke fun at the performative nature of online activism.