The 'He For She' meme template stems from the global solidarity movement for gender equality launched by UN Women. While the original campaign was a serious call to action featuring high-profile figures like Emma Watson, the internet adapted the visual identity and phrasing into a versatile meme format. It is frequently used to represent one person or entity staunchly supporting another, often in absurd or humorous situations. Whether it’s a friend defending another’s questionable life choices or a brand showing loyalty to its fan base, the meme uses the motif of protection and advocacy to create relatable social commentary.