The 'Where Does It Hurt' meme template features a doctor or a medical illustration showing a human body with specific areas highlighted in red to indicate pain. While the original context is clinical, internet culture adapted it to represent emotional or psychological 'burns' rather than physical injuries. It is frequently used to describe relatable, painful moments such as social rejection, financial stress, or fandom disappointments. By labeling the red zones with specific triggers, users turn a standard medical infographic into a versatile tool for self-deprecating humor and shared social experiences.