The 'When They Go Low, I Go Lower' meme is a humorous subversion of Michelle Obama's famous 2016 DNC quote advocating for grace and dignity. Instead of taking the high road, this meme celebrates the art of being petty and escalating a conflict to subterranean levels. It gained traction as a relatable response to social media drama, where 'matching energy' often involves going even lower than your opponent. The template is frequently used to highlight moments of extreme sass, comedic revenge, or a total refusal to be the bigger person, making it a staple for internet users who embrace their chaotic and unapologetic side.