The 'When That Cold Brew Hits' meme describes the sudden, often overwhelming surge of energy and focus—or pure jitters—that follows drinking high-caffeine cold brew coffee. Usually depicted with images of wide-eyed characters, vibrating figures, or people moving at light speed, the meme captures the jarring transition from morning grogginess to total caffeination. It gained massive traction on social media platforms like TikTok and Instagram, where users pair the phrase with chaotic energy to represent the fine line between being productive and being over-stimulated. It serves as a highly relatable anthem for office workers, students, and caffeine enthusiasts worldwide.