The 'What Did It Cost? Everything' meme originates from a pivotal scene in Marvel's 2018 film Avengers: Infinity War. After successfully using the Infinity Gauntlet, Thanos finds himself in a metaphysical realm where he encounters a young version of his daughter, Gamora. When she asks what his quest cost him, his somber one-word response—'Everything'—encapsulates the heavy toll of his mission. On the internet, this template is used to satirize situations where a person achieves a goal but at an absurdly high price, such as buying a luxury item, completing a difficult task, or winning a trivial argument. Its versatility makes it a staple for gamers, tech enthusiasts, and movie fans alike.