Avengers: Infinity War became a massive cultural phenomenon upon its release in 2018, serving as the culmination of a decade of MCU storytelling. Its impact on meme culture was immediate and profound, primarily centered around the film's antagonist, Thanos. Iconic lines like 'Perfectly balanced, as all things should be' and the heartbreaking 'What did it cost? Everything' have been repurposed into countless internet jokes. These memes often explore themes of sacrifice, inevitable failure, or the sheer magnitude of a situation. The 'Snap' itself evolved into a digital shorthand for deletion or sudden disappearance, solidifying the film's place in the internet hall of fame.