The 'Well, of course I know him. He's me.' meme originates from the 1977 film Star Wars: Episode IV – A New Hope. In the scene, Luke Skywalker asks the hermit Ben Kenobi if he knows Obi-Wan Kenobi, to which Ben reveals his true identity with the famous line. While the scene was originally a pivotal plot reveal, the internet transformed it into a versatile reaction image. It is commonly used to humorously admit to being the person responsible for a specific action, whether it's a shameful habit, a niche obsession, or a self-inflicted mistake. The meme resonates because of Sir Alec Guinness's calm, knowing delivery, making any admission feel both wise and slightly absurd.