This meme originates from the 1977 film Star Wars: Episode IV – A New Hope. During a pivotal scene on the planet Tatooine, Luke Skywalker mentions the name Obi-Wan Kenobi to the hermit known as Old Ben Kenobi. Ben smiles and famously replies, 'Of course I know him. He's me.' The line became an internet sensation as a reaction image used to admit ownership of an action, acknowledge a niche reference, or humorously identify oneself as the person being discussed. Its popularity spans decades, remaining a staple in both the Star Wars fandom and broader meme culture.