The 'We Don't Talk About Bruno' meme originates from the hit song in Disney's 2021 animated film, Encanto. The track features the Madrigal family describing their estranged relative, Bruno, whose prophetic visions often led to misfortune, causing the family to ban any mention of his name. Following the movie's release, the song became a global phenomenon, topping the Billboard Hot 100 and inspiring viral trends on TikTok and Twitter. In meme culture, the phrase is used to humorously identify 'taboo' subjects, embarrassing past events, or controversial topics that a community collectively agrees to keep hidden or ignored.