The Bruno Mars Cultural Appropriation Allegations became a viral sensation following a 2018 'The Grapevine' segment where writer Seren Sensei accused the artist of being a 'culture vulture.' She argued that Mars, who is of Puerto Rican, Jewish, and Filipino descent, profits from Black musical styles without being Black himself. This sparked a massive internet-wide debate between those who viewed his work as imitation and fans who defended him as an artist paying homage to his influences. The meme template is often used to highlight the intensity of the discourse, the cyclical nature of social media 'think pieces,' or simply to joke about how Bruno Mars remains untouchable in the charts despite the recurring online controversy.