WcDonald's is a recurring fictional fast-food chain in anime and manga, serving as a legal workaround to represent McDonald's by simply flipping the iconic 'M' logo into a 'W.' For decades, it appeared as a background detail in countless series, from 'InuYasha' to 'Cowboy Bebop,' becoming a beloved trope among fans. In 2024, McDonald's officially embraced the meme with a global marketing campaign, bringing 'WcDonald's' to life with special packaging and animated shorts. The meme is used to celebrate anime culture, joke about expectations vs. reality in food, or simply highlight the surreal nature of seeing fictional brands manifest in the real world.