Volo gained internet notoriety as the enigmatic merchant and main antagonist of the 2022 game Pokémon Legends: Arceus. Initially perceived as a helpful guide and apparent ancestor to the modern-day champion Cynthia, his sudden shift into an obsessive cultist seeking the deity Arceus shocked the player base. The meme culture surrounding Volo focuses on his 'jump-scare' difficulty spike during the final battle, his flamboyant design, and the intense, chaotic energy he radiates. Fans frequently use this template to depict sudden betrayals, hidden agendas, or the comedic duality between his role as a humble traveling salesman and a god-tier villain.