The 'Vexbolts Mass Unfollowing December 31st, 2024' meme refers to a viral social media challenge where users plan to collectively unfollow the popular content creator Vexbolts on the last day of the year. Originating on platforms like TikTok and YouTube Shorts, the trend is a mix of a community prank and a loyalty test, designed to see if the internet can actually coordinate a massive dip in a creator's follower count. The meme is typically used to showcase a user's commitment to the 'bit' or to react to the supposed chaos the event will cause. It reflects a broader trend of organized 'fanbase movements' that use collective action to create viral moments within the gaming and shorts-content communities.