Based on Jordan Peele's 2019 psychological horror film Us, these memes primarily utilize imagery of 'The Tethered'—doppelgängers who mirror the protagonists' actions in a disturbing way. The most popular templates feature the Wilson family facing their red-jumpsuited counterparts in the driveway or Adelaide Wilson staring at her double, Red. In meme culture, these images are used to represent internal struggles, meeting one's match, or humorously acknowledging that our worst enemies are often ourselves. It became a viral sensation shortly after the film's release, capturing the eerie and unsettling essence of the movie for relatable comedic effect.