Untitled Goose Game became an instant cultural phenomenon following its 2019 release by developer House House, casting players as a mischievous goose dedicated to ruining the day of local villagers. The meme variations often feature the goose holding various objects—most notably a knife—accompanied by the caption 'Peace was never an option.' This specific phrase actually originated from a fan edit and wasn't in the original game, but it perfectly captured the bird's chaotic energy. Today, the template is used to represent stubbornness, sudden aggression, or the simple joy of causing harmless trouble, making it a staple for internet users who want to express their inner troublemaker.