The Goose Chase meme gained massive popularity following the 2019 release of the indie hit 'Untitled Goose Game' by House House. Centered around a mischievous goose terrorizing a small village, the meme quickly evolved into the iconic 'Peace was never an option' format. It captures the essence of pure, unadulterated chaos and the feeling of being pursued by a relentless, honking force. Today, the meme is used to represent everything from mild inconveniences to hilariously stressful situations where someone is being chased by their own problems or a persistent adversary.