Unkle Adams, born Curtis Adams, is a Canadian rapper who gained viral internet fame not for his lyrical prowess, but for his earnest attempts at motivational music and his transparency regarding his immense financial struggles. The meme culture surrounding him peaked with his 'Original' project and the 'Planting Seeds' documentary series, which chronicled his mounting debt and unconventional marketing tactics. Fans and critics alike use his image to represent misplaced confidence, financial irresponsibility, or 'cringe' motivational content. Whether it's a screenshot of him looking at his credit card balance or a still from a music video, Unkle Adams serves as a symbol of the struggle rapper archetype taken to an extreme.