The 'Twitter Changed The Color Of The Like Button' meme is a long-standing form of engagement bait used across social media platforms, particularly on Twitter (now X). The premise is simple: a user posts a claim that the like button has changed colors—often to blue, rainbow, or gold—to entice curious users into clicking it to verify the claim. This tactic is a clever way to boost a post's visibility through the platform's algorithm. While it originated years ago, it remains a recurring trend every time the app undergoes a UI update, serving as a lighthearted troll that plays on the community's collective FOMO and curiosity.