The '600 Likes vs. 15 Likes' meme serves as a relatable critique of social media culture and algorithmic bias. It typically features a side-by-side comparison of two posts: one that is low-effort, generic, or a repost garnering massive attention, and another that is original, high-quality, or deeply personal receiving almost none. The template gained traction on platforms like X (formerly Twitter) and Instagram, where creators often feel frustrated that their most thoughtful work is buried while simple trends go viral. It is widely used by artists, writers, and niche hobbyists to poke fun at the unpredictable nature of internet fame and the often-backwards metrics of success in the digital age.