The 'Turn It Up' meme, often depicted as a volume slider or a physical knob being twisted to the maximum (frequently breaking the scale or hitting eleven), is the universal internet symbol for absolute musical hype. It originated from early web culture where users wanted to visually express their excitement for a specific song, artist, or podcast episode. The visual language of the meme conveys a visceral reaction to high-quality production or a long-awaited release, making it a staple in music fandoms on platforms like X, Reddit, and TikTok. Beyond music, it is also used satirically to amplify controversial opinions or 'loud' personality traits that demand attention.