The 'Turn Down for What' meme originated from the 2013 hit single by DJ Snake and Lil Jon, gaining massive internet fame primarily through its surreal and high-energy music video directed by Daniels. The video features a protagonist whose pelvic-thrusting dance moves are so powerful they break through floors and infect everyone around him with chaotic energy. In the world of memes, the phrase became a defiant rhetorical question used to reject any call for moderation, quietness, or 'turning down' the party. It is frequently used to accompany 'thug life' moments, epic wins, or situations where someone does something outrageous and refuses to apologize for their intensity.