Truth Social, launched by Trump Media & Technology Group in 2022, quickly became a staple of internet culture. The platform’s distinct UI and the specific 'Truth' branding provide a recognizable aesthetic for memers. It is predominantly used to create satirical versions of Donald Trump's posting style, characterized by all-caps emphasis and specific catchphrases like 'SAD!' or 'WITCH HUNT!' These memes often travel across platforms like X (formerly Twitter) and Reddit, serving as a medium for both political satire and social commentary regarding the polarized state of digital media.