The #TrumpYourself meme began as a 2016 campaign strategy by Hillary Clinton's team, designed to let users see how Donald Trump's rhetoric would look applied to their own lives. By connecting a social media account, the app would generate a graphic featuring a Trump quote over the user's profile picture. While intended as a critique, it was quickly embraced by the internet for its comedic potential, leading to endless parodies of his distinct speaking style. It has since evolved into a general template for poking fun at political bravado and 'huge' claims on social media.