The Travis Scott Apology Video meme originated from a series of Instagram Stories posted by the rapper following the 2021 Astroworld Festival tragedy. The black-and-white footage featured Scott rubbing his forehead and sighing heavily, which many viewers perceived as performative or insincere. This aesthetic—characterized by dramatic lighting and forced distress—quickly became a viral template for mocking disingenuous apologies or any situation where someone is dramatically faking remorse. It is frequently used in 'POV' style memes to depict relatable moments of laziness or getting caught in a minor lie.