Toro Max originated as the muscular bull mascot for a Peruvian brand of construction materials, specifically cement and steel. While initially created for straightforward commercial advertising, the character was adopted by the Latin American internet community as a surreal and ironic meme. It often features the bull in absurd situations, accompanied by high-energy music or 'shitpost' style captions. The meme is primarily used to represent peak physical performance, overwhelming confidence, or simply to celebrate the bizarre aesthetic of the character's design. Its popularity peaked in Peru and neighboring countries before spreading to global meme circles as a niche favorite for those who appreciate muscular mascot humor.